Introduction

Task 🤔

• To Perform the research part of the design process to understand how my family and users of 30+ age use WhatsApp.
• The purpose is to understand their behavior, usage patterns, and gather insights.
• There is no product being designed but the goal is to form a complete picture of how they use it.

My process📝

1. Accumulated data through secondary research and discovered insights.
2. Led a user survey to approve some theory by some quantitative research and statistics.
3. Conducted a contextual inquiry with my family members.

Research 💭

Secondary Research 💡

<aside> 📌 I chose to begin my research with some Secondary Research to gather the necessary understanding of the topic and find statistics around the usage of WhatsApp in India.

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Statistical Information

Insights :-

• Before the Jio effect almost every Indian user considered internet and online applications as leisure
• After the year 2017, internet data became super affordable, which unknowingly increased the Indian users' social media applications.
• According to BBC, WhatsApp users in India will reach 450 million by the year 2020.
• The increasing popularity of WhatsApp among every user group has changed the way people used to communicate.

How Reliance Jio made internet data affordable for every Indian citizen.

BBC report mentions the immense growth of Indian users on WhatsApp.

<aside> 🌐 India is skyrocketing in terms of internet usage and the number of users. With many sources backing up to the JIO Effect 🚀

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WhatsApp has become a breeding ground for fake videos, distorted messages and disinformation, thanks to its complex system of anonymity.

Social media rumours in India: counting the dead - BBC News

Fake news spread on WhatsApp to Indian Americans plays stealth role in U.S. election

Coronavirus: Viral WhatsApp messages 'drop 70%'

Inside India's WhatsApp Boom: Why its Disinformation Crisis is Only Going To Get Worse

During the coronavirus fight, WhatsApp is a liability

Beware of WhatsApp Forwards Suggesting Miracle Treatments For Coronavirus; They Are ALL Fake

Although WhatsApp also had a positive impact in India.

4 innovative ways India is using WhatsApp

WhatsApp service and helpline number launched for women

WhatsApp becomes medium of education for students amid lockdown

How WhatsApp Is Becoming a Medium for Public Grievances Redressal in India

• Some funny and interesting findings.

<aside> 📌 After researching a ton of resources and user behavior and pattern of WhatsApp usage. I was able to form some questions for my further explanation.

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